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  • Tuesday, April 22, 2025

    RED HELICOPTER

    by James Rhee

01 / 01

 

 

b1BANK is set to host a compelling event on Tuesday, April 22, 2025, featuring James Rhee, the acclaimed author of "Red Helicopter." This event will provide a unique opportunity for attendees to engage with Rhee's insightful perspectives on leadership, value creation, and the importance of human connection in today's world. To maximize accessibility, b1BANK has organized two sessions: a morning event at Louisiana State University (LSU) and an evening event at Southern University. This dual-location approach underscores b1BANK's commitment to serving diverse communities and fostering meaningful dialogue.

James Rhee's "Red Helicopter" has resonated with audiences nationwide, offering a powerful parable for navigating contemporary challenges. His experiences as a transformational leader and his emphasis on ethical, people-centered approaches to business make him a highly sought-after speaker. Attendees at both the LSU and Southern University events can expect to gain valuable insights from Rhee's experiences, and also have the opportunity to participate in discussions relating to the concepts within his book. b1BANK's hosting of this event demonstrates their dedication to bringing enriching and thought-provoking experiences to the communities they serve.

About the author

James Rhee

James Rhee designs and funds systems that create value by bridging peoples, disciplines, and ideas. Above all, he gives us permission to be human. His national bestselling book, red helicopter - a parable for our times, which chronicles the inspiration and operating system behind his transformational tenure as Chairman and CEO of Ashley Stewart, made its April 2024 debut as the #1 non-fiction book across all channels and media. Through red helicopter, a platform of the same name, James is teaching and investing behind leaders committed to a better way. In addition to working with leading CEOs and organizations, he teaches students at MIT Sloan School of Management and Duke Law School as Senior Lecturer, and at Howard University, where he serves as the Johnson Chair of Entrepreneurship. His family office, FirePine Group, leverages his experience managing billions of dollars of private equity capital and funds stage-agnostic innovation, broadly defined. He is working on multiple related music, film and education projects. His TED Talk and Dare to Lead interview with Brené Brown have captured the imagination of millions

James is a former honoree of the EY Entrepreneurship Program, as well as a former board member of the National Retail Federation, whose foundation honored him with its Power Player Award for those leaders most impacting the future of retail. He is a Frederick Douglass honoree of the New York Urban League, the recipient of both the Council of Korean Americans and Korean American Story Trailblazer Award, and an honoree of One To World’s Fulbright Award. He was elected to be a member of the inaugural Entrepreneur-to-Entrepreneur class by Ashoka, the global pioneer in social entrepreneurship, and he was a member of the inaugural board of advisors of JP Morgan Chase’s groundbreaking Advancing Black Pathways initiative.

James lives outside Boston, Massachusetts with his family. He is a Harvard College and Law School graduate. where he was an editor of Harvard Law Review. He is a former high school teacher.

LSU Event Details

LSU E.J. Ourso College of Business

Tuesday, April 22, 2025 
10:00 AM - 11:30 AM 
Rotunda/Educational Complex

Southern University Event Details

Southern University

Tuesday, April 22, 2025 
6:30 PM - 8:00 PM 
TT Allain Hall / Student Union