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James Rhee: Red Helicopter Leadership Series

April 22, 2025 | Live, In-Person Event hosted by b1BANK in partnership with Louisiana State University (LSU) & Southern University

Join us on April 22nd for a conversation on leadership, resilience, and purpose-driven success with James Rhee, celebrated entrepreneur, educator, and national bestselling author of red helicopter - a parable for our times, an inspirational true story of finding success through kindness (plus a little math). This event will bring together students, business leaders, and the local community for a thought provoking discussion on how kindness and math, woven together through creative systems design, can lead to transformative results in companies, careers, and communities. 

James will be speaking at two exclusive events, one at LSU and one at Southern University, featuring a keynote and fireside chat moderated by b1BANK CEO Jude Melville (morning event) and Chloe Haynes, Senior Management Major & College of Business Senator (evening event).

Picture of the book Red Helicopter by James Rhee

About the Author

James Rhee

James Rhee designs and funds systems that create value by bridging peoples, disciplines, and ideas. Above all, he gives us permission to be human. His national bestselling book, red helicopter - a parable for our times, which chronicles the inspiration and operating system behind his transformational tenure as Chairman and CEO of Ashley Stewart, made its April 2024 debut as the #1 non-fiction book across all channels and media. Through red helicopter, a platform of the same name, James is teaching and investing behind leaders committed to a better way. In addition to working with leading CEOs and organizations, he teaches students at MIT Sloan School of Management and Duke Law School as Senior Lecturer, and at Howard University, where he serves as the Johnson Chair of Entrepreneurship. His family office, FirePine Group, leverages his experience managing billions of dollars of private equity capital and funds stage-agnostic innovation, broadly defined. He is working on multiple related music, film and education projects. His TED Talk and Dare to Lead interview with Brené Brown have captured the imagination of millions. James lives outside Boston, Massachusetts with his family. He is a Harvard College and Law School graduate. where he was an editor of Harvard Law Review. He is a former high school teacher.

Explore Red Helicopter

“I hope you give yourself permission to look at the business of life, and the life of business, in a different way. This isn’t a self-help book, and it isn’t a business book, and at the same time, it’s both. Maybe this book is best described as a celebration of humanity.” – James Rhee

Watch James in Action:

EVENT DETAILS & RSVP

April 22, 2025 | Limited Seating Available

Morning Session at LSU

LSU E.J. Ourso College of Business

Rotunda / Business Education Complex 
10:00 AM - 11:30 AM

Evening Session at Southern University

Southern University College of Business

TT Allain Hall 313 
6:30 PM - 8:00 PM 

All student attendees will receive a copy of Red Helicopter courtesy of b1BANK.

Don’t miss this opportunity to hear James Rhee’s inspiring insights on leadership, transformation, and human potential.